Anatomy of a cocktail

Monday, March 2, 2015

Social media is a bizarre world full of picture posting, “me me me”-ing and so much content that it’s hard to absorb even a fraction of the messages. But, I will say, that if you choose your battles and dedicate your time to one channel, the payoff is great. I’ve gravitated towards Instagram as my channel of choice for a number of reasons – the food community is bar none, inspiration in the form of jaw-droppingly beautiful images is aplenty, and no less important – it serves as a laboratory for future food posts.

I’ve had people ask me how I develop content for the site and the answer is twofold: often a story worth telling pops into my head and I reverse engineer a food connection from that starting point (e.g. “Valentine’s Day and other tragedies“). But I also use Instagram as a way to test the popularity of certain dishes. If I notice that people really love eggs, “Green Shakshuka” will show up on the blog.

Today, the show is all about cocktails, which just so happens to be an Instagram-driven topic. A few months ago I started posting a regular Friday night cocktail, and noticed a trend. Every time I post my Friday night cocktail:

1. I immediately lose followers, which suggests that I’ve somehow attracted a large percentage of a) teetotalers and/or b) people who don’t like to have a good time. So if you would include yourself in one or more of those categories, I’ll clarify: You will see booze on this site. Lots of it. I sometimes mix myself a lunch cocktail and once drank red wine at breakfast. [sneeze]Forbreakfast.
2. Of those who do leave comments, the response is overwhelmingly positive. A few of my favorites:

Whoa, check this out! [tags friend]
[tags friend] lets get that party on the books!
I think I’m in love….shhh don’t tell my husband and my personal favorite:
Fååårk det lyder perfekt! (which I imagine to mean “f*** this looks perfect!”….but maybe it’s really “far from perfect!” or “for your diet this is perfect!”

If anyone can answer this question, I’ll send you a Bloody Mary. Or at least a recipe for a Bloody Mary.)

You can see that a lot of friend tagging happens when I post a cocktail picture. I get it; people are excited for the weekend. They’re eager to discuss where the night will start. And this, by the way, makes me incredibly happy. I love knowing that I have some infinitesimally small part in kick-starting people’s weekends. Where they take it from there (raging hangover, walk of shame in fishnets and a borrowed boyfriend T.) is up to them.

I also find this second point interesting because I never get the same kind of reaction with my food pics. It’s not that my food images are unloved, it’s just that people are far more vocal when meals are posted in liquid form.

Which…suggests one thing: People aren’t making fancy cocktails at home.

Am I right?

I see a few obstacles in the making of cocktails at home.

Please answer the following questions honestly:

When you’re at a bar and order a Gin & Tonic or a Vodka soda and the bartender asks for your liquor preference, do you panic? Furthermore:
1. Do you squeak out the word “Belvedere” not sure whether you’ve dropped the name of a gin or vodka brand?
2. Or do you just casually say “whatever you’ve got on hand”, attempting to seem low key when really your booze game is weak?
Could you spot a jigger out of a bar tools lineup? A muddler? How about a Hawthorne strainer?
Do you have the right barware above your fully-stocked bar? (brandy snifters, champagne flutes, highball glasses, rocks glasses, copper mugs for Moscow mules, etc.?)
Do you even have a bar? (translation: counter that holds at least three bottles of hard alcohol)

If your answers were Yes, Yes, Yes, No, No, No then count yourself amongst the majority.

Because mixing a cocktail is intimidating. And if you don’t do it correctly, your drink will be a total failure.

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14 comments

Family

Spring break, our way

Monday, February 23, 2015

Oh, who was I kidding…I really don’t do anything besides dress myself in well-worn knits and cook food all day. That trip to the Farmer’s Market that I posted last week? Aliens abducted me, bandaged my eyes with banana peels and forced me to walk, one foot after the next, until I reached the outskirts of my block. Which was terrifying and exciting all at the same time, but it’s nice to be back on the home front again.

Becauuuuse, it was Spring Break this week! Woohoo! And unlike my friends who surprised their children with trips to Disney, etc etc, I surprised my kids with this: “pack your bags kids, we’re heading up to the lake. Again.”

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School weeks are tiring enough without having to race around town getting prescriptions refilled and purchasing mini toothpaste sets. Who’s with me? Why travel when you can have fun in this glorious snow?

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Besides, we didn’t just have snow over Spring Break. We had days upon days of record-breaking lows. Which, mind you, when you’re situated right upon a lake, results in lows much lower than those horribly bad lows. These are the kind of lows that keep you trapped inside all day (win!) but that freeze your pipes (:(((() For the record, that was a quadruple frownie face, and until they replace my keyboard with emoji, we may have to put up with more of those.

This wasn’t a total destruction on par with last year’s freeze. Fortunately, just the kitchen pipes froze and eventually thawed. Which for 3 days meant no dishwasher, no running water (kitchen only), and a mounting pile of dirty dishes in the sink.

So let’s focus on what we could do last week. Because my glass is half full with the lemonade that I made out of those Spring Break lemons.

First up: Christmas.

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34 comments

Sweet

Granola: a love story

Monday, February 23, 2015

All roads lead to Foragers Market….

Or so the story goes, at least in my world where a humble little grocery store went into an abandoned art space on the corner of 8th Avenue and 22nd street in Chelsea and changed my world forever.

Maybe I’m being overly dramatic, but really, this place….my love for it runs deep.

Although it’s only been in the neighborhood for a few years, I can hardly remember a time when I didn’t shop there once (if not twice) a day.

It’s my primary destination for produce, bread, yogurt, heritage pork shops and all manner of fancy cheese. Dram Apothecary bitters, Jacobsen salt, Mina harissa, they’ve got it all. Name the latest chef obsession, and you’re just about guaranteed to find it there. They even sell kombucha on tap. (can you sense my silent tear of gratitude?)

The icing on the cake is that the back seating area morphs into one of the best and most affordably-priced restaurants in the city for weeknight dinners and weekend brunches. Chef Nickolas Martinez trained under Alain Ducasse and Joel Robuchon and sources his ingredients from Foragers’ own farm in Upstate New York. That single tear of gratitude occasionally turns into a stream.

A benefit of having a store like Foragers in the neighborhood is that I’ve gotten to build relationships with some of the food makers themselves. Like microgreen grower Good Water Farms in Long Island, who I’ll talk more about in tomorrow’s post. And Siggi’s, one of the fastest growing yogurt brands in the US. One bite of their skyr (Icelandic strained yogurt) and you’ll never want to eat any other yogurt again.

At least according to yours truly. And my Dad, who ate a spoonful and promptly grabbed the container to inspect every inch of the packaging.

I was visiting Foragers Market in late November when I bumped into Yasaman Vojdani, co-founder of Oat My Goodness Craft Granola.

Yasaman was providing samples for her three lines of granola, and it was pure chance that I stopped to give them a try. I’ve always shied away from buying pre-packaged granola because previous versions have tasted dusty and old. Chewy when they should be crunchy. The flavors, meh. If I want crunchy flavorful granola packed with interesting ingredients, I’ll make it at home.

I politely declined her offer, and was about to move on when Yasaman urged me to try the Sunrise variety – “it has orange, coffee, mango and macadamia nuts”.

Hmmm. That does sound good. And odd flavor combinations are my Achilles heel; I squinted at the packaging, agreed to try it, and the rest is history. I’ve become the unlikeliest of granola promoters but it’s hard for me not to start my day with this kind of food.

It was my passion for their product that led to an organic relationship between the two of us: me, in the role of chief consumer (and photographer), and them as an upstart brand, building a business and taking the artisanal food market by storm. I signed on to develop a portfolio of Oat My Goodness product photography, and have been playing with granola ever since. I’ve baked with it, I’ve layered parfaits, I’ve even roasted fruit to accompany it. The best part? There is more to come. It’s the kind of work that breakfast dreams are made of.

I wanted to share some images from the past few months. I’ve never known the versatility of granola until this year, and it’s my hope that you’ll likewise be encouraged to play around with it as well.

You can find Oat My Goodness craft granola in several states or through their website. They sell it, of course, at Foragers Market, where you’re likely to spot me lurking by the refrigerated case, investigating the latest shipment of farm-fresh eggs.

And if you can’t get your hands on this particular brand of granola, I’ve got a recipe for butter pecan granola that you can use in a pinch.

If you’re interested in finding the recipes for the dishes below, check them out on the Oat My Goodness website. I’ve also copied the recipe for the granola chocolate chunk cookies below. They’re truly the best cookies I’ve ever made. Enjoy!

Sunrise:

Orange, coffee, mango and macadamia nuts

22 comments

NYC

The Union Square Farmer’s Market

Monday, February 16, 2015

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I have a surprise for you.

This week, there will be no snow….no kids….no lake….no booze….no feast. I know, I know, why muck with tradition. But sometimes you need to shake things up. Show some diversity. Act like you have a life beyond your four walls and backyard.

New York is an interesting place. Yes, it’s the big, bustling city that we all know. But in many respects it’s like a village. You bump into your neighbors, know your mailman on a first name basis, say hello to the Super who works a few buildings down the street.

Often, particularly if you have no reason (work, school, etc) to get outside of your neighborhood, you become complacent and live within a 1-mile radius. Everything you need – good restaurants, dentists, doctors, movie theaters, food shopping, toy stores – is right there. Quite literally, there is no reason to leave. Except for the guilt that reminds you that you chose to live in this city for everything that exists beyond that 1-mile radius.

I took these photos a few weeks ago when I visited the Union Square farmer’s market. Union Square is right next to Chelsea, a 10-15 minute walk depending on my energy level; but sometimes, particularly in the winter, it feels like a trek. It’s just so darn cold, and ordering my groceries on Fresh Direct with the click of a button is too darn easy.

But I miss it. I miss the market and its earnest farmers. I miss the conversations about weather and yield. Most of all, I miss the heirloom varieties of radish, squash, turnip and carrot, in colors that range from vibrant purple and forest green to maize and garnet and goldenrod.

So here, without further ado, are a few photos from my latest visit to the Union Square farmer’s market. Which had me buying so much produce that I was forced to hail a taxi for the return trip to my apartment. Always a good sign.

If you’re in New York, or any city for that matter, pay a visit to your local farmer’s market. Prime season is coming up soon, but it’ll be a few more cold weeks before we get there. I’m sure that your local farmers would appreciate the love.

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35 comments

Savory

Greek-style peppers with lamb, feta and mint

Sunday, February 15, 2015

I’ve been sitting here for the last 30 minutes, staring at my computer screen, wondering what to write. For the record, you’re more likely to spot Sasquatch than see me struggling for words. I usually have what amounts to some kind of brain purge syndrome where my posts fly from brain to fingertip in a matter of minutes, leaving me depleted, hungry, and questioning what country I’m in.

Speaking of countries, the topic today is Greece. And the reason that I’m so confounded is that Greece should bring back memories galore. After all, I’ve been there not once, not twice, but thrice. I’m not liking that word, but I’m sticking with it. It’s like a combination of “throw” and “rice”. Which is what I did once in Greece. At a wedding. So maybe I’m getting somewhere with this Greek business after all.

Our visit to Greece was the first major trip that Rodney and I took as a couple back in 2001. We returned several years later to re-visit Mykonos and Santoroni and tack on a few more islands (Rhodes, Corfu, Crete). We even did the completely optional/somewhat frightening several-day visit to Athens. Generally speaking, I should have Greek memories, and lots of them.

The problem with Greece – and perhaps it’s less of a “problem” than a “challenge”, is that much of your waking time is spent drinking Mythos (daytime) and Ouzo (nighttime). So what I do remember from our visits is patchy.

There I am, bawling my way through the last few pages of War and Peace on Ornos beach. (My copy, for the record, is still buried there, unless the department of sanitation scooped my treasure out of the sand and hauled it off to the dump.)

There again you’ll spot us buying strappy leather sandals in a street market in Rhodes. I should say ME not WE; Don’t ask Rodney how he feels about man sandals. Or Tevas. Or short haircuts on women, which he thinks that women tell each other are “really cute” but men strongly do not prefer. (By the way, we argue about this point constantly; maybe I’ll cut my hair short one day just for spite.)

Oh look! Now we’re easing our way along busy roads on a moped in Santorini. On a mission to find the one winery on the island. Not an adventure for the faint of heart or anyone over the age of 25. Mum, I survived, please don’t worry about this anymore.

I do, however, have strong memories of the food. Whether we were sitting down to a fancy dinner in the heart of the Old Town in Mykonos, or beachside at a little taverna, I recall a freshness and simplicity that still influences my cooking today.